| PROM
HAIR STYLES
2006 PROM HAIR STYLES
SHORT PROM HAIR STYLES
PROM HAIR STYLE PICTURES
BLACK PROM HAIR STYLES
PROM UP DOS
PROM 2004 HAIR STYLES
PROM
2003 HAIR STYLES
PROM 2002 HAIR STYLES
FORMAL PROM HAIR STYLES
WHAT
YOU SHOULD KNOW ABOUT HAIR PRODUCTS
Black
hair care product manufacturers expand lines
Hair care products for ethnic markets
Author: Molly Prior
Braided,
curly, long and pressed, completely natural and cropped black hair,
these days anything goes. Today's black women have more hair styling
options than ever before. Of course, frequently updated looks require
women to stock up on hair care products that maintain styles and
condition overstressed locks.
Over
the last few years, manufacturers of black hair products for the
mass channel, taking cues from professional brands, have steadily
expanded their lines beyond chemical treatments to offer consumers
a complete system. Often a relaxer is a brand's first handshake
with a customer. By offering everyday styling products, such as
spritzers, sheens and wrap lotions, black hair care manufacturers
can build a loyal following.
However, the flood of new styling products, coupled with a finite
space for ethnic sets in the drug channel, make it more difficult
for category managers to decide what to put on the shelves.
"Most
retailers are keeping the size of their planograms the same, but
increasing the mix," said Vincent Durante, president of Imperial
Dax Co., which manufacturers and distributes black hair care products.
He also noted that retailers that rely on distributors are pushing
them to diversify the ethnic set, as well.
Retail consultant Roslyn Chapman of The Chapman Edge said drug stores
have made strides in offering their ethnic customers more current
assortments. "Options have always been there," said Chapman.
The categories offered 25 years ago-which consisted of chemicals,
hair dressings, styling and hair color-when retailers first began
putting ethnic planograms together are the same as today. However,
certain segments, namely styling and hair color, are exploding with
growth, said Chapman.
While
overall drug store sales of black hair care products dipped 1.9
percent to $100.6 million in the 52-week period ended Aug. 18, the
styling segment enjoyed a healthy 8 percent sales growth, according
to Information Resources Inc. Chapman recommends to retailers that
styling account for 20 percent of the ethnic set, outpaced only
by hair dress at 25 percent.
Stellar
growth in the styling segment has attracted general market brands
such as John Frieda to the ethnic space. In fact, this fall marks
the one-year anniversary of the launch of John Frieda's FrizzEase
Relax-a line of styling products designed for the specific needs
of chemically relaxed hair. Relax, inspired by the original Frizz-Ease,
seeks to give women of color a variety of styling options without
having to rely on heavy, greasy products.
Pro-Line
International, a longtime black hair care brand, has breathed new
life into its TCB line, Taking Care of Beauty, with vibrant new
packaging, an updated logo and product names such as Balancing Creme
conditioner and Energizing shampoo, to appeal to women on the go.
TCB has also the first ever No Lye/No Mix One-Application Relaxer
Kit, available in two strengths.
"We
targeted women as heads of households and working women whose active
life includes exercise daily," said Renee Cottrell Brown, executive
vice president for Pro-Line. "We've capitalized on their mindset-that
their busy lives deserve uncomplicated, useful product."
|
PROM
NIGHT
Isn't it amazing what can happen on prom night... just when you
think you've thought of everything... BOOM... a bad hair day! Are
you the type to panic? If so, here are a few ways to avoid a hair
disaster on your big night.
First
of all, liven up your evening with a fresh, flirty, flop-proof prom
hair style. Finding the one that is right for you is quite simple.
Is your face round, oval, square or heart shaped? Knowing what styles
look best on you are key. Now ask yourself, "What type of hair
do I have?" Is it coarse, fine, curly, or straight? Are you
looking to wear your hair "down and trendy" or "up
and formal?"
Now
that you know what your options are, it's easier to make your "prom
hair style" choice. If you live where it is rainy or humid,
an "updo" is your better choice, because you can add extra
pins, barrettes, gel, etc. If the climate is mild, either up or
down do's will work.
Take
this advice and add it to your own tastes. Always look in the mirror
and see what the complete "prom package" looks like. Be
honest with yourself! If the "trend" doesn't look good
on you, try something else! There is a "perfect" look
out there that flatters your body, face and hair type. Enjoy your
special prom night!
3
Hair Styling Tips ForYour Black Prom Hair Style
- When you blow-dry your hair before curling, blow dry it to a
point where there is still a slight bit of moisture left in your
hair. By not blow-drying your hair completely dry before curling
and styling, this will allow you to use less heat for less time
in order to curl your hair. It's kind of like when you iron cloths,
if they are very slightly damp before ironing, or if completely
dry if you spray them a little with a water bottle just before
ironing. They will take an iron quicker and hold the press longer
than when you iron an item that is completely dry. If your hair
is dry, just give it a very light misting with a water spray bottle
to bring up its moisture level before curling
- Be careful when brushing Black hair that is relaxed, colour
treated or permed because of its weaker condition from doing these
chemical processes to it. When your hair is growing out, it is
weakest where the already processed hair meets the new growth,
and improper brushing may snap the strands at this point.
- When using a curling iron always use one that has a temperature
control, that way it cannot become too hot and burn your hair.
We recommend always using a thermal styling spray before curling
for added protection against the heat. And never use a curling
iron on dirty hair.
- Split ends cannot be repaired by treatments or conditioners,
period. Just as when you tear a fingernail, it has to be trimmed
before the tear continues to worsen, you cannot repair it. The
same goes for your hair. If you have split ends you must trim
them before they continue down the hair shaft making your hair
in a much worse state.
- Always style your hair using a wide toothed comb. The teeth
should be rounded on the ends to avoid scratching the scalp and
without any seams from manufacturing which can snag on your hair
and tear it.
Happy
Prom Night! |
